28 Saturday Dec 2013
Many people think of Marketing as a ‘Cheap’ and ‘Dirty’ tool used by Business. That is absolutely correct given the experiences all of us have had unless what is ‘Marketed’ is something that people value.
The Purpose of Marketing is Educating the Customer about a Need.
First of all, Marketing != Sales. (Not Equal to)
Marketing is about Letting People Know – that you Exist. And there Exists an Offering to Satisfy a common Need.