How to Learn NLP Influence and Sell Anything

Published: September 25, 2013

Antano Solar John is the creator and developer of the most advanced technologies to design and fast-track personal evolution and an investor in startups that have access to cutting-edge solutions for personal excellence.

Yeeeeaaaah! Sitting here in Thailand, preparing for the Super Master Practitioner, I am finally convinced to write a series of posts regarding NLP for Sales & Influence in parallel to my conversational programming series. I have been wanting to do this for a long time and what really triggered me today is this ‘prop’ that I saw when I went for a walk.

The 'prop' that triggered me to write on Sales using NLP
The ‘prop’ that triggered me to write on Sales using NLP

My Story as an NLP Influencer

It goes back to September 2011, Chennai, SOE home office. Harini and I were sitting and wondering if we have to start School of Excellence. And Harini and I unanimously agreed that if we are teaching Neuro Linguistic Programming – the most sought-after skill set for influence – we better Demonstrate First Our Ability to Influence.

The Opportunity

This opportunity came easy. We had before us what appeared to be an impossible proposition. Not only did we achieve it the very First Month, we also did better  than the other trainers in India who had existed for 25+ years. This is what happened.

– When we started, the average batch size in an NLP course was six. Some so-called NLP trainers, including the ancient ones, ran a batch with four participants. Many claimed that they like to keep the batch small, but the truth was that the market in India for NLP training was not there. People had awareness, but the market was so spoilt that no one was willing to invest.

– The average costing of a program was Rs. 16,000/-. Again, it was like the grey markets and bargain markets. People would publish for Rs. 30,000/- and sell it for Rs. 8,000/- at the last minute. That pricing won’t just work for me or for Harini.

– Both Harini and I were used to charging a lakh/day as individuals for tech and music shows. There was no way we wanted to get into the NLP market unless it at least supports our current lifestyle. For this, we had to have at least 12 participants paying a minimum of  Rs. 40,000/- each. Woooaahhh! That is about 500% or 5 times more than the market average, 2.5 times more pricing, and 2 times more participants!

– SOE was 1-week-old. Harini and I were known in our personal circles. Dr. John Grinder had been coaching us. We had done some miracles. But to the rest of the world, back then, we didn’t have anything to show. No Testimonials, No Affiliations, No Certifying Authority.

– The market was also used to the traditional, attend-a-free-introductory seminar or meet the trainer first and then register. Our challenge was to skip this process and get customers over phone calls.

The Sales Success

Given the above hurdles we had 14 people paying above 40k and registering for the first NLP batch that Harini and I conducted. We knew there is no way we could have done that. It was more than 500% more revenue than what we saw the market was making. And we did it in one month. At that moment we knew our NLP skills do work at least for influence. We similarly set high standards and went on to test our NLP skills in every other domain.

The Lineage

Although all the NLP trainers in India sell the courses themselves, Harini and I like to focus our attention on more training, research, coaching, and a variety of other projects we are spearheading. So, we decided that within the first six months we have to get off sales. And we did it within three months. Again, we had a story that sold itself. This was influence too. We were lucky. The initial team came from people who we already know and who trust us. And each of them continued to learn NLP from us and use it for sales.

Today, there are competitors who try to copy every bit of progress from us. Our branding, our online pitch, our offerings, our pricing, and everything else. And yet, the sales engine just rocks and keeps on getting better. And that is skill! The good news is, we have refined the techniques and methods so much that the current sales team gets quicker and more conversion than what Harini and I used to get two years ago.

Learn Sales & Influence using NLP

So, here is the another good news. I am taking all the training I have been giving our sales team using conscious and unconscious learning processes and writing about them in these series of articles for everyone to learn to sell and influence using NLP. Now, sales is not just limited to the sales professional. An entrepreneur has to sell an idea to his or her customers, a start-up to an investor, a manager to the management and a student to an interviewer.

Sometimes, we sell and influence ideas and opinions among our loved ones. And I personally think sales is one of the most ancient of arts and one that we learn at a very young age. When we start to ask for things we want as a child, we are indeed selling. Some continue to be good at it and some have to learn to be good all over again.

I hope to make these series of articles useful for all who influence.  

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The Antano Solar Voice  is one of the most cutting-edge blog and podcast in the world with fresh insights from validated life experience. The Solar Voice season 1 podcast has been ranked #3 in Apple iTunes News & Noteworthy. And the posts have been published in over a dozen publications including Business World, YourStory, Hindu Business Line, Economic Times and  many more. To listen to any of the past episodes for free, check out this page. And to read the past article, check out the blog page.

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  1. I am looking forward to many ways i could use to influence my clients using conversational hypnosis..

    I am doing it fairly well but I would like to get better at it..


  2. Wow! Very true! I hope everyone reads this and learns how to sell ideas, products and insights! Waiting eagerly for your next article!

  3. Hi,
    This will definitely influence others who are just sitting at the edge of fresh start-up of their entrepreneurship and are scared of initial hiccups.
    The lines here tells about how you started, and at the same time succeeds in influencing other’s life.
    Great !
    All the Best…
    Eagerly waiting for the next in series

  4. Dear Antano,
    Thanks for sharing this wonderful article on this blog. I love to follow your articles which always presents a solution to the conflict into the mind.

    Waiting for the next series……

  5. The sense of influencing someone comes with great sense of responsibility as well and am very sure that School of Excellence doing a brilliant job in this ! look forward to more of your brilliant works Antano!

  6. Very neatly written and apt for a sales & marketing Individual. A must read and follow for people wanting the insides of successful selling. :)

  7. Hi Antano
    Great strategies to sell yet you could have kept away from comparing with your competition. By doing so You got reader’s focus to think about your competition in an article paid by you.
    [email protected]

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